Aruga Project

With the Aruga Project, we focus on compassion and mental wellness. Through free health and emotional support programs, we help nurture individuals toward balance, dignity, and healing. One of its heartfelt initiatives, Buhok Ko’y Korona (My Hair is My Crown), restores confidence among schoolchildren affected by lice infestations reminding them that self-worth is never defined by circumstance.

Objectives

• Provide free, safe lice treatment kits and education to selected schools

• Restore student dignity and reduce absenteeism caused by lice infestations

• Educate families and communities on prevention and hygiene care

Core Activities

• Distribution of Lice Treatment Kits (Makabuhay ointment/coconut oil, combs, towels, instructions)

• Hygiene & Empowerment Education (school-based sessions, coloring sheets, parent leaflets)

• "Kumustahan" Circles (emotional check-ins led by volunteers or MaxaM Ambassadors)

• Follow-up Monitoring with school nurses and community leaders

Project Ginhawa will be funded through a collaborative model led by the MaxaM Foundation in partnership with the Celestial Universe 2026 pageant, where national directors, candidates, and sponsors will contribute through advocacy activities and sponsorship packages.

Set for implementation in February 2026 during a school visit in Ilocos Sur, the project will be supported by a portion of the proceeds from the pageant’s tuition assistance program, dedicated donations, and CSR-driven partners.

This initiative reflects a unified mission to promote both hygiene and mental well-being among children, using creative, culturally-rooted tools like the “Buhok Ko’y Korona” coloring book to foster dignity and healing in underserved schools.